Have you ever heard of EmpCo? The new Empowering Consumer (EmpCo) guidelines have been in effect since September 27. These guidelines establish stricter rules for advertising that includes sustainability claims.
The goal is to protect consumers from greenwashing by providing clear and reliable information and to empower them to make sustainable purchasing decisions. Among other things, only logos, labels, and icons that are based on an independent third-party certification system or have been established by a government agency- such as the Blaue Engel - are now permitted.
Unfortunately, this also affects our labeling of dishes with the KlimaTeller icon. For this reason, we have temporarily removed it from the menu and our website. As a precautionary measure, we have also suspended the display of CO2 values on the menu until we have clarified all legal and content-related issues. To that end, we are currently in close communication with our partner Eaternity and our in-house sustainability coordinator. Our goal remains to continue disclosing the CO2 emissions generated by our dishes per serving in the future, to help guide you in making sustainable choices.